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THIS WEEK’S NEWS
Speed up content creation with TikTok’s new script generator AI tool.
Visual search: TikTok tests a new visual product search tool to boost its eCommerce efforts.
TikTok Truths: TikTok is sharing more on tracking user data for transparency.
NONSENSICAL’S TOP TIP
🌟Pick A Lane🌟
TikTok is a test-and-learn platform, but it can be difficult to decipher which content style will work best for your brand.
It can be tempting to test many concepts, but this can confuse the platform and your audience if you don’t give one concept a true, methodical attempt. Instead, try this:
💡Determine which ‘tok’ you want your brand to sit in (i.e. #traveltok)
💡Choose ONE style of content you think will resonate best in that tok
💡Test at least 20 videos in that style
💡Rinse & repeat until you find the thing that works best
Remember, building an organic presence for your brand is a long-term play. It isn’t easy, but it can be hugely rewarding. Don’t give up!
TIKTOK TRENDS
This rabbit has fainted: This comedic sound is perfect for bringing office humour to your feed. For example, ‘When the sun decides to hide all weekend just to come out on Monday, and now you have to go to work.
The last thing I need is more drama: Another comedic sound to showcase how your customers’ wallets might feel when you restock their favourite product.
My dear sweet child: Here is the perfect opportunity to showcase how your service or product can improve your customers’ lives. For example, a partner in wine could say, ‘There’s no way my summer could get any better’ to position their picnic blanket perfectly.
BRAND OF THE WEEK
HiSmile can be a great inspiration for brands that must show their product and drive sales vs growing an organic community. They have mastered the TikTok hype machine and work with many creators to talk about their product on the platform. While their feed might not be the most creative, there is no disputing that they have become an ‘it brand’ on the platform with over 300M views for #hismile.
WE ARE NONSENSICAL
We help brands get impact on TikTok. Learn more about us here.
