New TikTok feature alert and it’s big.
TikTok reviews are now appearing on some of our client accounts as you can see here for Urban Tandoor:
The internet is broken with endless spammy websites filled with annoying banner adverts and pop ups asking for your email address every 3 seconds….
It’s no surprise therefore to see TikTok look to reinvent the way people discover new things with a major focus on search.
Now, they’re taking on reviews!! You can now review venues directly from videos.
This is huge for bars, restaurants and venues that want to turn search and discovery into social proof and action.
We are currently only seeing this when posting directly form the client account but do expect it to start appearing in users FYP soon.
We can’t wait to see what brands do to capitalise on this feature and open up to a whole new audience on TikTok!
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