TikTok is loved and enjoyed by millions of users worldwide.
And with many different niches on the app, it’s important for brands with international clients to have a good idea of the censorship of TikTok in different nations.
This will help brands market themselves globally, more effectively.
Censorship of TikTok in India
TikTok was an instant success in India soon after it launched in September 2016.
The social media platform had become the most downloaded app in India, enjoyed and loved by 200 million users nationwide.
For decades, China and India have often clashed over politics. This unhinged relationship between the two nations played a part in the downfall of TikTok in India.
Along with 59 other Chinese apps, TikTok saw it’s end on June 2020.
With TikTok becoming so popular in the country, content creators from all over India demanded alternative platforms to replace TikTok. Just after 4 days, the ban occurred, entrepreneurs took the opportunity to create similar video sharing apps.
The Rise of ‘Josh’
‘Josh’ is a clear example of a successful copy of TikTok in India. And with over 150 million monthly active users, Josh is on it’s path to surpassing what TikTok had accomplished in India.
Popular content creators have successfully attracted multiple audiences and communities through Josh. Faisal Sheikh and Sameeksha Sud are some of the popular internet personalities who have built communities and amassed over 58 million followers in the app.
With India having its own identity in its vast culture, languages and people, the difference in interests, opinions and perspectives mean that the Josh app is more suitably native to India and its people. This allows for a new wide range of niches and content ideas.
Like TikTok, direct earning is not available on the Josh app so it is essential for brands to have a good idea on how to utilise branded content on TikTok like platforms.
There are still huge multiple benefits for brands utilising the platform. This comes with brand awareness specific to India, promotions and sponsorships, affiliate marketing and collaboration. Brands can utilise any one of these to further grow and prosper in India.
This is a great opportunity for brands looking to market themselves in India. Considering alternative apps like the Josh app is the way forward to effectively put yourself out there.
With Josh being very similar to TikTok, if you want to learn how to create better content then consider Nonsensical’s TikTok training for companies.
