Can you see who’s viewed your TikTok?

TikTok has answered the question, “Can you see who’s viewed your TikTok?“, but it’s causing even more confusion.

We’re here to clear up the confusion and tell you how to use it to benefit your brand!

The feature is this little eye in the corner of your profile. This is the Profile Views Feature.

Everyone loves a little social media stalk every now and then. 

But many people get paranoid and take to the internet asking, can you see who’s viewed your TikTok?

It could be stalking an ex, stalking clients you used to manage, stalking pages you want to take inspiration from; no matter your reason, you’ve probably stalked someone. 

With the Profile Views feature turned on, you can see who’s viewed your profile. Catch your stalkers out.

However, there is a catch. 

If you have this feature turned on to catch your stalkers, make sure you’re not going to do the stalking.  

When you have it turned on, other people can see if you’ve viewed their account, too.

It’s a mutual, go-both-ways feature.

For someone to see that you’ve viewed their profile, you both have to have the feature turned on. 

So, do your stalking with the feature turned off, and you won’t be caught. 

How to NOT get caught

We’ve done some testing for the sneakier ones among us. If you do your stalking with the feature turned off, and then turn it on to catch your stalkers, you’re in the clear, because you did your stalking with the feature off. 

Just remember, after turning it on to see who’s viewed your profile, turn it back off again!

The last caveat is that the feature is only available for those with under 5k followers. 

The faint blue highlight around the icon just means you have new stalkers since you last checked it. 

How brands can use it to their advantage

It’s very easy to be caught stalking profiles, but it’s not actually a bad thing.

If you want to build a rapport with people in your community, whether it’s consumers or similar brands, maybe treat this feature like extra engagement. Show up in their profile views, like a few videos and you’ll be more memorable if you come across their FYP.

Also, it’s definitely worth checking your profile views list. 

Have a look at the type of users going down your profile. 

You can track if you’re reaching your target audience. 

You can then see if you need to tailor your content so the right people are looking at your profile. 

At the end of the day, marketing efforts are for conversions, so are the people looking at your profile going to want to buy from you?