Organic TikTok Marketing – Success Stories:
Coco Cosmetics By Chloe
Before TikTok, social media marketing included curating professional-style photos and graphics for paid ads across social media platforms like Instagram and Facebook, and now thanks to TikTok marketing, it’s creating authentic short videos at home on your phone with no professional equipment.
Organic reach on social media platforms like Instagram is harder to achieve and maintain; the platform is not made for discovery and without a big following it’s harder to reach big audiences without putting any spend behind it
It can take months, at times even years to grow!
Here’s where TikTok is different.
With most users scrolling their FYP (a For You Page that pushes out content the algorithm thinks you’ll like whether you follow them or not) users are often confronted with new content.
The opportunity to be noticed and go viral is not determined by the following an account has grown, but by individual videos resonating with the right users.
Good, relatable content gets good engagement regardless of the size of your following.
How Coco Cosmetics By Chloe benefitted from TikTok’s algorithm and how Gen Z spread information.
With the way Gen Z uses TikTok, specifically in the beauty community, the second they find a product that they love, they share it wide.
Spotting a new product that’s actually good increases beauty creators’ credibility and gains them a larger audience, whilst spreading the word for the brand they’ve liked!
Coco Cosmetics By Chloe got started with only £530, which Chloe borrowed from her Nana. The company makes a makeup sponge that rivals the likes of industry leaders like Beauty Blender and Real Techniques.
Her odds were not in her favour, but now she has 200k+ followers and almost 6 million likes across her videos.
Chloe credits TikTok for quickly turning her business around. All it took was for one video to go viral.
It’s unconventional by social media managers who are used to Instagram’s standards, but this style of TikTok marketing is how brands are going to succeed.
At first, she was posting ‘day in the life’s’ and packaging videos, just asking people in her comments to share it to gain more reach.
She continued to grind. Posting consistently on TikTok and building an organic following of loyal customers.
This led to popular beauty gurus finding her and her products and reviewing them; spreading the word without the need for any ads.
Mikayla Nogueira reviewing it was a huge turning point as she has huge credibility within the beauty community. This led to a further almost 3k orders on the website!
Coco Cosmetics by Chloe is stocked in the beauty store ‘Beauty Bay’, in the company of the likes of Ariana Grande, Estee Lauder and OLAPLEX.
If it wasn’t for Chloe posting TIkToks consistently and Gen Z spreading the word when they found a product they loved, Coco Cosmetics By Chloe wouldn’t have gone viral and may not have become the successful beauty company it is today.
