Birmingham City Council TikTok Case Study | Nonsensical
Case Studies / Birmingham City Council

TikTok Organic

Birmingham City Council

The team at Birmingham City Council were looking to raise awareness of their campaign, Be Bold Be Birmingham. They challenged us to set up a TikTok account to build hype and showcase the best of Birmingham. This would be achieved via a Be Bold TikTok account that would show Birmingham in a patriotic light and Brummies doing bold things.

TikTok Organic
5.5M
Video Views
On TikTok
42K
Followers
On TikTok
700K
Engagements
On TikTok

We created their TikTok account in June 2021 creating content made for TikTok that resonated with a younger Brummie audience. Using a mix of presenter based videos showing the best side of Birmingham it has quickly become the biggest TikTok account for a council in the UK.

BeBold’s account has now generated more than 5.5 million video views with countless positive comment. BeBold’s TikTok has grown rapidly with over 42,000 followers and over 700,000 engagements and is now the biggest council TikTok in the UK.

Key results
Video Views 5.5M
Followers 42K
Engagements 700K

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