The Paid Social Agency built on creative
We run paid social across TikTok, Meta and YouTube, and we make the creative too.
Let's talkTrusted by brands
on social media
Why our paid social performs
Paid social rewards brands that make content people want to watch. We put budget behind creative built for the feed, on the platforms where people actually watch.
People watch, not scroll past
Short-form video is watched full screen with the sound on, so a good ad gets seen and remembered, not skimmed in a feed.
The best ads don't look like ads
Content built for each platform consistently beats anything repurposed from TV, print or other channels.
Real faces, paid reach
Spark Ads and whitelisting put budget behind creator content that already works, so the ad has credibility built in.
Reach the right people
Interest, behaviour, lookalike and CRM audiences, with the platform algorithms doing the heavy lifting.
We make ad creative that fits the platform and gets remembered
Creative is the biggest factor in how paid social performs. Ours is made for the feed it runs in and built to stick, so people remember your brand after they have scrolled past.
Made in-house: hook-first UGC, brand films and product demos, scripted, shot and edited by our own team for each platform.
Creators on tap: thousands of proven creators across every industry, briefed by our talent team and amplified through Spark Ads.
Direct TikTok access: official TikTok Marketing Partner and Creative Exchange Partner, with early access to formats and direct TikTok support.
Results to show for it: £30 million in revenue tracked from paid social, 1 million app installs for one client and 200% better performance than competing digital channels.
Our paid social services
One agency across your paid social, with creative built in. Pick the pieces you need, or hand us the whole plan.
TikTok ads
In-Feed, Spark Ads, TopView and Brand Takeover, managed across every format with regular creative refresh.
Meta ads
Facebook and Instagram campaign management, from Reels to full-funnel, with the same creative-led approach.
YouTube Shorts ads
Short-form video ads with native creative, built to work alongside your TikTok and Meta activity.
TikTok Shop ads
Shopping Ads, LIVE Ads and Video Shopping Ads that drive purchase in the app, not just traffic.
Creator-led ads
Creator content amplified through Spark Ads and whitelisting: authentic faces, paid reach.
Ad creative and testing
Several hooks and formats per concept, tested continuously, winners scaled and losers cut fast.
The channels we run paid social on
The industries we run paid social for
Different products, different buyers, the same creative-led approach.
- Beauty
- Skincare
- Fashion
- Food & drink
- Retail
- Ecommerce
- Travel
- Hospitality
- Finance
- Banking
- Technology
- B2B & SaaS
- Home & interiors
- Health & wellbeing
- Sport & fitness
- Entertainment
- Education
- Charity
- Automotive
- Gaming
The markets we run paid social in
From brief to ROAS
Strategy
Your objectives, audience and success metrics first. Then ad formats, targeting and creative direction, before a penny is spent.
Creative production
Our in-house team makes platform-first creative: hooks, formats and edits built for the feed, with creators where they help.
Launch and optimise
We launch, monitor and optimise every day. Budget moves to what is working, creative is refreshed, new formats tested.
Transparent reporting
Clicks, conversions, revenue and ROAS, reported clearly and regularly. No vanity metrics and no black boxes.
What we report on every week
Every account gets a weekly report on spend, revenue, return on ad spend and cost per result, split by platform, format and creative.
If a number does not change a decision, it is not in the report.
Let's talk“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
Our official TikTok partner status
TikTok is where we started in 2020 and where we get our best paid results. We hold three TikTok partner statuses, and every paid client benefits from them.
In practice that means early access to new ad formats and betas, a direct line to TikTok's UK team when something needs fixing, and priority account management on your campaigns.
Official TikTok Marketing Partner
Verified in TikTok's partner directory, with priority support and early access to features.
TikTok Creative Exchange Partner
One of a small number of UK agencies approved to make creative through TikTok's own programme.
Official TikTok Shop Partner
Shop ads run alongside affiliates and live shopping, with £15M in Shop revenue so far.
Paid ads that connect straight to your TikTok Shop
TikTok Shop ads sit where paid media meets commerce. Video Shopping Ads, Shopping Ads and LIVE Ads drive purchase in the app rather than traffic to a landing page.
We run them as part of your wider plan, alongside affiliate creators and live shopping, so paid supports GMV at every stage. Already running a Shop? We can audit it and show where paid would have the biggest impact.
See our TikTok Shop serviceProduct catalogue ads
Purchases straight from your Shop catalogue, shown to the people most likely to buy.
Paid promotion for live events
Qualified traffic into your live shopping events at scale, for more GMV per session.
Shoppable video ads
In-feed video with direct product links, built to turn viewers into buyers without leaving the app.
Want paid social that pays back?
Tell us your objective and your budget and we will come back with the plan and the creative we would make for it.
Let's talkPaid social agency FAQs
TikTok, Meta (Facebook and Instagram) and YouTube Shorts. TikTok is our core specialism, and most clients have us run all three as one plan.
Yes, and it is our biggest advantage. Most paid media agencies can run campaigns but do not produce native creative. Our in-house team builds content specifically designed to perform as ads on each platform.
We recommend a minimum of £2,000 a month in ad spend to generate meaningful data. Management fees depend on platforms, scope and creative needs. We will give you a budget recommendation on our first call.
Campaigns typically need two to four weeks of learning phase. We usually have meaningful performance data within the first month and use it to optimise hard in month two.
Yes. The best-performing paid social puts budget behind organic and creator content that is already working. Spark Ads and whitelisting let us do exactly that.
Yes. We hold official TikTok marketing partner and Creative Exchange partner status, which gives us a direct line to TikTok, priority support and early access to new features.