With over 1 billion active users worldwide, TikTok provides a unique platform for brands to engage with a vast and diverse audience.

As a TikTok agency, we know that building an organic TikTok community from scratch might seem daunting, but with the right approach, it can become an exciting and rewarding endeavour. 

In this blog, we will explore the essential strategies and techniques to help your brand thrive and grow organically on TikTok.

Understand Your Target Audience 

Before diving into TikTok, it’s crucial to define your target audience. Research the demographics, interests, and preferences of TikTok users who align with your brand’s goals.

This will help you create content that resonates with your audience and sets a strong foundation for organic growth. 

82% of TikTok users say they have discovered an SMB on TikTok before noticing them elsewhere. So, this is a great opportunity to really define your audience. 

Identify Your Tok 

Identifying your ‘Tok’ refers to what side of TikTok you want your brand to be on.

It is essential to find your niche and what type of audience you want to target your content towards so it appears on their FYP – e.g. #Edutok is a trending hashtag used by creators and brands who create educational videos, so they reach the right audience who’s FYP will be filled with similar videos. 

Reminder: not on the right ‘Tok’, not reaching the right audience!

Choosing A Style and Creating Original/Creative Content

TikTok thrives on trends, viral challenges as well as original content. 

Whilst it is important to stay up-to-date with the latest trends, hashtags, and meme formats, it is more important to strike a balance between participating in challenges and crafting original and creative content that represents your brand values.

This allows you to use the platform as a way to test your most daring ideas as well as choose your own style that works and become instantly recognisable to your audience. 

Consistency Is Key

Building a community on TikTok requires consistent effort. To do so, consider:

• Developing a content schedule and committing to posting regularly. 
• Optimal timing for your target audience, as TikTok’s algorithm favours recent and engaging content. 
• Aiming for quality over quantity whilst prioritising engaging content in terms of storytelling, authenticity, and purpose.

Form Genuine Relationships

Form genuine relationships with your community:

• Foster meaningful connections with your community by responding to comments, addressing followers by name, and showing appreciation for their support.
• Collaborate with other TikTok creators and influencers in your niche can help increase your brand’s visibility and build a broader community.
• Work with influencers whose audience may resonate with your brand and will most likely purchase from you.

Leverage SEO, Hashtags and Discoverability

TikTok SEO is an important strategy to consider when it comes to increasing your content’s discoverability.

It is a longer term strategy as it ranks videos based on an AI-powered algorithm that crawls through content and identifies keywords you have used throughout your content. 

These include hashtags, audio and context which TikTok uses for content categorisation. Ensure you only use hashtags and sounds that are relevant to your content, as misleading hashtags could land you on the wrong ‘Tok’. 

Our recommended approach would be to use tools like Google Analytics and take your most popular search terms and integrate them both within ideas, copy, scripts, titles and hashtags.

This provides brands with a great opportunity to reach more popular searches with useful content. 

With the exploration of potential partnership with TikTok and Google, which integrates Google search prompts, and potential results into TikTok’s own search stream, it will be interesting to see what the future of TikTok SEO will look like for brands and creators!

Analysing and Learning from Data 

TikTok offers valuable analytical insights into content performance. Utilise these analytics to:

• Monitor your performance/identify what type of content is resonating with your audience.
• Analyse which trends are working, and ways to optimise your strategy. 
• Regularly monitor and iterate your approach based on this data to continuously improve and grow your TikTok community.

Key Takeaways 

• Building an organic TikTok community as a brand requires time, effort, and a well-planned approach.
• By understanding your audience, creating impactful content, engaging authentically, and staying consistent, you can build a thriving TikTok presence that connects with your target audience. 
• Embrace the creativity of TikTok to foster organic growth and establish a strong brand presence.

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