As a TikTok agency, in 2024 we saw TikTok continue to thrive as a platform for creativity and community, influencing cultural trends and supporting businesses worldwide.
TikTok in 2024, has been a year of creativity, connection, and game-changing moments – sparking trends, fueling movements, and bringing creativity to life across Europe and beyond.
This blog revisits the most memorable moments, trends, and creators that shaped the year.
Moments to Movements
TikTok solidified its status as a cultural hub, with trends like “Brat Summer” promoting individuality and the “Man in Finance” meme sparking discussions on societal norms.
The Spud Brothers: Jacob and Harley Nelson, the brothers behind this Preston-based family business, have brought baked potatoes back into the spotlight.
Their engaging TikTok content and LIVEs have earned them a global fanbase, with visitors traveling far and wide to experience their food van.
This once-local chip shop has gone viral, thanks to the “Chippy Diva,” whose iconic, carefree style captivated TikTok.
The newfound fame has boosted 5-star reviews and allowed Merchants to spotlight other local businesses in their community.
TikTok Taught Us
The platform became a vital resource for education, with initiatives like the STEM feed connecting educators and students globally through engaging content.
Emerging Talent
TikTok served as a launchpad for new voices in entertainment, with creators like Zainab Jiwa interviewing stars and DJ AG revolutionising live performances.
Music on TikTok
Central Cee emerged as the biggest UK artist on TikTok in 2024, while Charli XCX’s “Brat” era redefined confidence in music.
This year has seen numerous breakout success stories from the UK, with homegrown talent claiming four of the ten biggest tracks in the UK.
Thriving on TikTok
Brands like Made By Mitchell and Luxe Collective thrived on TikTok Shop, showcasing the platform’s potential for driving sales and community engagement.
#BookTok Breakthroughs
The #BookTok community reshaped reading habits, with creators like Eden Victoria promoting new authors and fostering a love for literature.
Season of Sports
TikTok transformed sports fandom, with significant increases in sports-related content during events like the Olympics and Euros, making it a go-to platform for fans.
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
