Why we've changed - Nonsensical

Why we’ve changed

16 May 2021 · 1 min read · By Sam
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For those that used to know us as Updates Media you’ll have noticed a bit of a change! We’ve become Nonsensical, a UK TikTok agency.

Updates Media has evolved a lot over the last couple of years and after merging with Best of Bristol last September we’ve full transitioned into a TikTok agency.

We decided that it was time to evolve a step further and unveil a new look and brand that represents what we as a company believe in.

Why Nonsensical?

When you stop and reflect on what cuts through on social media, we think back to Beans on Weetabix, Jackie Weaver & Cuthbert The Caterpillar.

In practice, there was no reason why these should go viral…. they are totally nonsensical.

Great social media content that makes a real impact is inherently nonsensical. It is playful, emotional and it resonates, lasting way beyond the fraction of a second it takes to scroll through a newsfeed. 

This is what we do. We help the brands we work with make sense of this nonsensical world and achieve real cut-through consistently.

Why a TikTok agency?

We’ve naturally seen a huge increase in the need for TikTok support over the past 12 months.

We’ve grown our own communities (Endless Pride, Endless Mythology & Best of Bristol) to over 500,000 followers on TikTok and are proud of our industry-leading engagement rates.

We use what we’ve learnt to help brands reach new audiences, grow their social following, maintain engagement and produce thumb-stoppingly good content that actually gets seen. 

We offer everything from TikTok advertising, TikTok training, content creation, TikTok management and TikTok strategy.

Sam

Sam is a Chief Content Officer of Nonsensical, looking after TikTok strategy for global brands.

Topics: TikTok Updates