As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates that you might have missed in the month of April:
📜 President Joe Biden officially signed the proposed TikTok sell-off bill
TikTok has 270 days to be sold off to a U.S.-based entity.
So if they fail to do this, the platform faces a ban in the country.
🛍️ TikTok Shop launched new ‘Preowned Luxury’ category
This allows users to explore and buy authentic luxury fashion directly within the app.
Luxe Collective Fashion were 1 of the 5 brands invited to join the launch of Pre-Loved Luxury on TikTok Shop UK.
🎶 TikTok returns as the Official Entertainment Partner of 2024 Eurovision song contest
With more than 589k posts tagged with #Eurovision already, 2024 will foster an even stronger connection between the community and the contest.
📲 TikTok appears to be nearing the launch of its long-awaited photo app
This has been in development for some time.
Reports suggest that it might have a new, official name ready for its debut, “TikTok Notes”.
💸 TikTok launched $2.1 million advertising campaign to fight back against potential U.S. ban
TikTok has aimed to highlight the advantages that TikTok offers to its users in the United States.
🎟️ TikTok introduced a new global partnership with ticketing platform AXS
This partnership facilitates seamless ticket purchasing for users directly within the app.
It also offers artists additional avenues to promote their upcoming shows.
💬 TikTok is considering the possibility of enabling brands to create AI bots to pitch their products
It’s said to be developing a feature that would allow brands to utilise virtual influencers.
These digital personalities could then promote and sell products through videos and live streams within the app.
🎤 TikTok hosted its first LIVE music pop-up event
The TikTok LIVE music event took place April 24th and 25th at London’s Kings Cross. The two-day event was streamed on TikTok LIVE and featured special guest artists.
👫 TikTok is testing new AI-Moji digital avatars
TikTok is experimenting with yet another AI integration, as certain users are now being invited to test “AI-moji”.
This feature allows users to scan their faces to generate cartoonish avatars for personalised stickers within the app.
🔍 TikTok has included Wikipedia links for certain celebrities and public figures
When searching for a public figure on TikTok, you can now go and check out their Wikipedia pages directly from the search results, all without having to leave the app.
TikTok Updates in April – stay tuned for May!
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