As a TikTok agency, we know the impact TikTok Shop is having on not only consumers and small businesses but now even the big brands.
TikTok will have 33.3 million US social buyers this year and your brand could be their next consideration.
Speaking of big brands, the Coca-Cola company has officially joined TikTok Shop.
This marks the first major food and beverage brand to do an exclusive product launch on TikTok Shop leveraging Shop Ads, creator collaborations and FBT (Fulfilled by TikTok).
Why did it work so well?
Exclusivity
They launched on TikTok Shop with a new and exclusive limited edition, zero sugar Coca-Cola Creation named ‘Happy Tears’, available from the 17th of February on Random Act of Kindness Day, only on TikTok Shop.
This is a perfect example of creating an element of exclusivity on the platform which has allowed them to stand out and encourage users to go directly to TikTok Shop.
This also distinguishes them from competitors and fosters a sense of urgency and desire among users to engage directly with TikTok Shop for their latest product offerings, enticing them to act quickly to avoid missing out.
With the likes of Amazon and other retail giants, you have to consider what you can do for your product to make people purchase on TikTok and not elsewhere.
By creating a product that is not only limited edition but also exclusive to TikTok, Coca-Cola has managed to achieve exactly that!
The future of TikTok Shop
This is massive for TikTok and a very exciting partnership.
Now that we have also seen the likes of ZARA, Pretty Little Thing and Myprotein join TikTok Shop, it will be very interesting to see what other big brands follow suit.
If you’re considering TikTok Shop for your business, check out TikTok Shop Academy for loads of free resources on how to get started and more!
For extra TikTok training check out our website!
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