There were lots of TikTok updates in March. Here’s what you might have missed:
🎭 TikTok have launched ‘Branded Effects’. You can team up with creators in effect house to launch your own effects!
📩 TikTok Ads launch a new Instant Page template with a ‘Contact’ button allowing you to directly open up a text, phone call or WhatsApp convo
✍️ They’ve also overhauled its community guidelines, adding new policies on AI and climate misinformation
👩🔬 A STEM specific feed is being tested to provide more educational content to the platform
⚽ TikTok and Major League Soccer (MLS) announced a multi-year partnership to bring exclusive content to TikTok
📈 TikTok is currently leading the App Download chart in Q1 2023
👑 A new option is rolling out so you can restart your TikTok algorithm and start seeing new videos
💰 TikTok launched ‘Series’ which allows creators to charge for exclusive content
🔑 ‘Keyword Insights’ launched in TikTok’s Creative Centre. Using it allows you to see which keywords and phrases are resonating best in TikTok ads across lots of different verticals.
🔒 TikTok partnered with Dentsu Digital on a new privacy-friendly tracking process for advertisers
🇺🇸 TikTok CEO Shou Zi Chew’s was questioned for 4.5 hours by a rabid US Congressional Committee. He was even asked if TikTok accesses the home Wi-Fi network
👀 TikTok released more updates about Project Texas and Project Clover, their plan to store all data in the US and EU respectively
💙 TikTok have been selected as the Official Entertainment Partner of the Eurovision Song Contest
Nonsensical are a TikTok agency based in the UK. Keep an eye on our socials for more TikTok updates!
