Watch our hour-long Master Class with our CEO, Oli Hills, and Head of TikTok, Nat Brereton, about how brands can approach TikTok marketing based on their learnings from growing multiple brand accounts.

The team at Nonsensical have produced countless viral hits, have grown their own TikTok communities to over 1M followers collectively, and use those learnings to help brands grow on the platform.

Watch the replay and check out our summary below

Here are our 5 key takeaways:

Consistency is key

Posting consistently is the best way to train the algorithm and gather the best, actionable learnings from your TikTok activity

Create content for your niche audience

Don’t get caught up in chasing views! Really think about what content will provide value to your target audience. This will help build a long lasting relationship with your key demographic and help you stay true to your brand.

Test, test, test!

It’s very rare that your first video (or first 50) will go viral. Thats why its important to test! This could be different content types or posting at different times throughout the day. Always continue to try new things… but don’t base your learnings on 1 video.

TikTok SEO

Hashtags and copy are super important to help your content show up in search results on the platform. So don’t just use the hashtags with the most views, and use them to help algorithm know what your content is about

Don’f forget the hook!

Obsess over the first 3 seconds of your videos and use them to convince your audience to watch the rest. Remember, you’re competing with tons of other engaging creators and content so make sure to stand out straight away!

Looking for help with TikTok?

If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment, give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.

Watch this space for more webinars about TikTok success!