What Content Should Brands Be Making On TikTok?
Are you stuck with what TikTok content brands should be making on TikTok or are you part of the hundreds of brands suddenly intrigued by TikTok’s marketing capabilities?
So many marketers have overlooked TikTok for far too long, deciding it was a social media phase; just an app for kids to dance on and be superficial…
…tell that to Ryanair’s 1.6m followers, or Gymshark’s 56.6m likes.
Coco Cosmetics By Chloe was a struggling small business before its founder took her brand to TikTok and has amassed over 6m likes, now no longer struggling.
Here’s how your brand can benefit from organic growth on TikTok!
The content brands should be making on TikTok must showcase your products but by not making ads, by making TikToks.
Your videos should provide value to your audience whilst entertaining them.
Use trends and storytelling to educate and entertain your audience.
The kind of content brands should be making on TikTok:
- Behind the scenes
- TikTok’s features
- Tips for your industry
- Story Time
- Trends
- Comments on other videos
Behind the scenes
People with charismatic personalities work for your brand.
Introduce them!
Show the people behind the curtain doing their jobs – it gives your audience someone to relate to and lets them know who they’re interacting with.
TikTok’s Features
Use the features TikTok pushes (often new filters that are used all over your FYP or promoted at the bottom of your screen) and use them for a bit of fun!
- Green screen videos can provide a new backdrop, adding a new dynamic to your TikTok
- Filters add extra personality to trends
- Dueting videos – adding a reaction to someone’s video
- Stitching videos – expanding on someone’s point
- Replying to comments with videos – replying to your audience in a more engaging way
Tips For Your Industry
In order to build a following and get people to engage, you want to be valuable to said audience.
Provide tips for people working in your industry, or tips for your customers using your product or service.
You want to educate your followers! If they’re learning from you, they’ll be more likely to return to you.
Story Time
Storytelling is gripping.
We know this because we all watch films, TV or read books.
Most conversations you have will be telling a story.
Engage your audience with sketches, tell a story to the camera, show your product or service with a storytime voiceover.
You’ll often see a comment with “Story time?” on vague videos about events because we’re all inherently a little nosy.
Trends
See what other people are doing!
The lip-syncing trends are all over TikTok.
Find the ones you can make work for your business and give them a go!
The more fun you have, the more people will engage with them.
Comments on other videos
This isn’t a video idea, but it’s still valuable content.
Interact with your industry!
Comment on other videos with an established personality and you’ll attract likewise people and create relationships within your niche!
So, build your community!
You may not reap the rewards immediately, as building your community can take some time, but it’ll be worth it in the end when you have a loyal customer base ready to have fun with you and buy from you.
Give to your community and they’ll give back when it really counts.
