The Social Media Campaigns Agency for launches and big moments
Social media campaigns for launches, brand moments and seasonal pushes, made for TikTok, Instagram and YouTube first.
Let's talkTrusted by brands
on social media
The social media campaigns we run
Every campaign leads on one platform and runs across the rest, with one report at the end.
The campaigns we run most.
Product launches
Launch content, creators and paid timed to hit every feed at once, with Lives where they fit.
Talk to us →Brand moments
Big ideas that get a brand talked about, built for sharing, stitching and commenting.
Talk to us →Seasonal campaigns
Ramadan, results day, Black Friday, Christmas: planned around the moments your audience cares about.
Talk to us →Commerce campaigns
Campaigns with a checkout: affiliates, live shopping and Shop ads pulling in the same direction.
Talk to us →One idea, delivered through the whole social mix.
Content
Our in-house team makes the assets, native to every platform the campaign touches.
Talk to us →Creators
Creators your audience already follows carry the idea, briefed and managed by our talent team.
Talk to us →Paid social
Media buying scales what is already working, from Spark Ads to full funnel.
Talk to us →Live and shows
Launch Lives and show tie-ins that give the campaign a live audience.
Talk to us →Social media campaigns made for social first
Most campaign ideas are made for TV or print and then cut down for social. Ours start on the platform: the hook, the format and who fronts it are decided for TikTok, Instagram and YouTube from the first idea.
Celebrities, creators and talent: we book and manage the faces, from well-known names to niche creators, and brief them so the content fits their audience as well as yours.
Made and run in-house: content, Lives, paid social and TikTok Shop sit in one team, so the idea does not get lost between agencies and everything lands on the same day.
Proven on the big days: we launched Sports Direct x Nike Phantom GX on TikTok Live to 47k live viewers and 3.2 million views.
How a social media campaign comes together
Every social media campaign runs to one plan everyone can see: the goal, the date, what is being made, who is posting and where the budget goes.
The channels we run campaigns on
Social media campaigns across industries
Different industries. Different audiences. Campaigns built around yours.
- Beauty
- Skincare
- Fashion
- Food & drink
- Retail
- Ecommerce
- Travel
- Hospitality
- Finance
- Banking
- Technology
- B2B & SaaS
- Home & interiors
- Health & wellbeing
- Sport & fitness
- Entertainment
- Education
- Charity
- Automotive
- Gaming
“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
How we work with brands on a social media campaign
Tell us the moment
The goal, the date and what success looks like.
We bring the idea
A social-first idea and a plan for how it runs across content, creators, paid and commerce.
We make it
Assets, talent and media booked and built in-house, to the date agreed in the brief.
Launch and report
Live across every feed at once, with one report at the end.
Got a moment coming up?
Tell us the goal and the date. We will bring the idea and the plan.
Let's talkSocial media campaign FAQs
A push with a clear goal and a date: a product launch, a brand moment, a seasonal peak or a commerce drive. It is different from always-on management, though the two work best together.
TikTok, Instagram, YouTube, Snapchat and Facebook, in whatever combination fits your audience. Most campaigns lead on one platform and echo across the rest.
It depends on the size of the idea and how many creators or celebrities are involved. We agree the live date in the brief and build the plan back from it.
Yes. As an official TikTok Shop partner we build commerce campaigns with affiliates, live shopping and Shop ads, so the campaign has a checkout as well as a hashtag.
Yes, though most campaigns work harder when paid sits behind organic content and creators. We will recommend the mix that fits your goal.
Against the goal set in the brief: views, engagement, clicks, installs or revenue, reported across organic, creators and paid in one place.