Instagram Agency | Content & Management | nonsensical
Reels, creators and Instagram ads

Your Instagram Agency

We plan, make and run Instagram Reels, Stories, creators and ads for brands, with one in-house team that learned short-form video on TikTok.

Let's talk
Reels
Our shows
Campaigns

Trusted by brands
on social media

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What does an Instagram agency do?

An Instagram agency plans, makes and runs your brand's account. We cover four areas, and you can take one or all of them.

Reels and Stories
Made and posted for you
Community
Comments and DMs answered
Creators
Found, briefed and managed
Instagram ads
Paid reach behind what works

Why brands choose us as their Instagram agency

Instagram now ranks Reels on what people want to watch rather than who they follow, which is how TikTok has always worked. That is where we started in 2020.

We make the content in-house: Reels, Stories and carousels scripted, filmed and edited by our own team, shot in 9:16 so one shoot covers Instagram, TikTok and YouTube Shorts.

We have the creators: 50,000 creators in our network, found and briefed by our talent team, for Collab posts, creator content and affiliate links.

We run the ads ourselves: Instagram and Facebook ads planned and bought by our own team, with budget behind the Reels already performing.

We know what people watch: our own shows and communities, and the brands we grow, have generated over 1 billion views and 6 million followers.

What it's like working with nonsensical
Client · Tony's Chocolonely
Tony's Chocolonely
Tony's Chocolonely ✓
Social media client story

“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”

With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.

Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.

Megs, UK&I Communications LeadTony's Chocolonely
Read the case study
How we work with brands

How we run your Instagram

1

Review the account

What you post, who follows you, what reaches beyond them and what the account needs to do for the business.

2

Agree the plan

Formats, faces, posting rhythm, creators and paid, and how we report on them.

3

Shoot the content

A batched shoot day with your products and people, with the first month of content edited from it.

4

Review every month

What reached new people, what converted, and the next month planned from it.

Who are nonsensical?

Born on TikTok. Now on Instagram.

We started on TikTok in 2020, building our own communities and shows and helping brands find their audience there. That's where we learned what makes people stop, watch and follow.

Reels now work the way TikTok does, so we use the same team, formats and creators on Instagram, often from the same shoot.

Official TikTok Marketing PartnerOfficial TikTok Shop PartnerTikTok Creative Exchange Partner

2020 · Born on TikTok

Building owned communities before most brands had an account.

Official TikTok Marketing Partner

One of the UK's earliest specialist TikTok agencies.

Official TikTok Shop Partner

£15M in Shop revenue through affiliates, live shopping and Shop ads.

Today · 50+ people

Content, creators and ads across TikTok, Instagram, YouTube Shorts, Snapchat and Facebook.

The social shows and communities we run ourselves

Our own shows and communities, made in-house. Swipe through them.

Gay Card Show
Who's Side Are You On?
The Old Flames
Super Hero Agency
Best of Bristol
Birmingham Updates
Endless Pride

Looking for an Instagram agency?

Let's talk

Instagram agency FAQs

We plan, make and manage your Instagram: Reels, Stories, carousels, community, creators and paid, reported monthly against what the account is there to do.

Yes. Our in-house team scripts, shoots and edits everything, vertical-first, so the same shoot covers Instagram, TikTok and YouTube Shorts.

Follower growth comes from Reels reaching people who do not follow you yet, so we build formats and faces that travel. We have grown 6 million followers across our own and client accounts.

Yes. We find, brief and manage creators from our network of 50,000, run Collab posts and set up affiliate links where products are involved.

Yes. Our team runs Instagram and Facebook ads with native creative, usually putting budget behind the organic Reels already performing.

No. We run Instagram alongside TikTok, YouTube Shorts, Facebook and Snapchat, often from one plan and one shoot.

It depends on which services you need and how much content we make. Tell us what you want Instagram to do for your business and we will give you a cost on our first call.

Get in touch via our contact page and tell us what you want to achieve on Instagram. We will come back to arrange a call.