Official TikTok Marketing Partner
We didn't come to TikTok from traditional social media. We started by building our own communities from scratch — and that's still what makes us different. Over 50 creators, strategists and specialists, all obsessed with one platform.
Work with usTrusted by brands on TikTok
Nonsensical launched in 2020 by doing what most agencies wouldn't — running our own TikTok communities before we took on a single client. We wanted to understand the platform from the inside out, not from a presentation deck.
That foundation is still what sets us apart. Our team doesn't just work in TikTok — they post on it, grow audiences on it, and understand its culture natively. We brought that knowledge to brands including M&S, UNiDAYS, The Ordinary and Semrush, and we haven't stopped building since.
Based in Birmingham with studio space at our HQ, we're 50+ strong — creators, strategists, paid media specialists, TikTok Shop experts and influencer talent managers, all focused on one platform.
Our HQ is in Birmingham — home to our studio, production facilities and the core of the Nonsensical team. We've been building here since 2020 and Birmingham is at the heart of everything we do.
But we're not just Birmingham. We work with clients across the UK and Europe, with team members and creative partners spread across the country — including hubs in London, Manchester and Edinburgh.
Pick one service or let us run the full programme — we work with brands at every stage, from your first TikTok post to a full-scale growth engine.
Platform-native content that gets genuine cut-through — reactive trends, immersive storytelling and everything in between. Built for TikTok, not repurposed from elsewhere.
End-to-end management of your TikTok and other social channels — strategy, content, scheduling and community. Over 1 million followers engaged monthly.
Access to a wide roster of proven TikTok creators across multiple verticals. We find the right fit and manage the whole campaign — brief through to results.
Performance campaigns to brand awareness — our paid specialists build and optimise TikTok ad campaigns with full transparency and consistent reporting throughout.
As an Official TikTok Shop Partner we help brands launch and scale — connecting affiliates, running live shopping and supercharging with Shop ads.
Masterclasses, content workshops and advanced strategy sessions. We train in-house teams to build genuine TikTok capability — not just theoretical knowledge.
We run several of the UK's most-followed niche TikTok communities. That means we're constantly testing, learning and staying ahead of the platform in real time — not reading about it in reports.
Hyperlocal Bristol content covering food, drink, culture and city life — one of the UK's most engaged city community accounts.
Local news, events and culture for the UK's second city — building a loyal, engaged audience at the heart of our home city.
LGBTQ+ culture, community and celebration — an inclusive, fast-growing account connecting the LGBTQ+ community across the UK.
Ancient myths, legends and historical storytelling reimagined for TikTok — proving that great content transcends any single category.
Social media is evolving. The most powerful content on TikTok isn't just reactive trends — it's original, serialised shows built natively for the platform. We're developing a slate of Social Shows that combine entertainment with community.
These are TikTok-first productions — not TV repurposed for social, but formats conceived and built specifically to work in a vertical scroll environment, with community at their core.
A bold, funny and joyful show exploring LGBTQ+ culture, identity and community moments — built for and with the LGBTQ+ TikTok community.
Over-80s giving brutally honest dating advice for the modern age. Wise, warm, hilarious — and completely unmissable on your For You Page.
We're looking for brands, sponsors and collaborators who want to align with original social content. Get in touch to find out more.
Talk to us →Everything we know about content — how to stop a scroll, build an audience, create a moment — we've learned on TikTok. And those learnings make us better on every other platform we work across.
We don't repurpose TikTok content for other channels. We build platform-native strategies for each one, informed by five years of doing it on the hardest platform first.
Finding a space for your brand on TikTok in the algorithm by finding your tok — the unique angle, style and voice that makes the platform work for you specifically.
Creating a signature style so you build something unique — content that's instantly recognisable as yours, not just reactive trend-chasing.
Building for the long term on the platform — compounding audiences, search presence and brand equity that grows in value over time.
Tell us about your brand and we'll show you what's possible.