TikTok have released a brand new feature that is going to be very important for planning content.
We’re now seeing long tail searches start to populate with snippets of information from the videos.
Take a look at this query from ‘how to keep bananas fresh’:
It’s pulling out the key information a user needs from the video, and dominating the search result.
This is a huge opportunity for brand’s to create useful content on TikTok to rank long term in the platform.
40% of young people prefer searching on TikTok than Google and this is only going to increase so make sure your content is scannable from TikTok with keyword optimised captions & titles.
Want more TikTok news? We’re a TikTok agency who regularly post about TikTok features and you can sign up to our newsletter here.
