Baboon to the Moon are an adventure brand which specialises in colourful, technical bags. They have done a phenomenal job in building a community and generating cutting edge content that has seen over millions of views.
Their products are in a competitive niche. And with loads of other brands competing for customers’ attention, Baboon to the Moon differentiate themselves through their marketing. This is shown fantastically on their TikTok.
They have created viral content that is both comedic and creative. Coupled with their consistency, they have generated over 900K likes on TikTok and they are not slowing down!
Presenter Personality
One of the biggest key attributes in the popularity of Baboon to the Moon lies in their presenting. They have creatively showcased the brand’s personality through outgoing and entertaining personalities of the presenters on the platform.
They have created a direct, and comedic identity on the platform. This makes people consider them as a content creator and not just a brand on the platform.
Their rude replies, unbothered personality and funny interactions has delivered millions of video views.
And they have recognised that their audience prioritise humour, even at their own expense, and the brand is succeeding because of it!
Building The Relationship Between Brand and Audience
Building the relationship between brand and audience is absolutely essential to ensure that sense of trust and loyalty. It will allow your audience to feel they can trust your brand and allow the message across that you’re a genuine brand
Instead of focusing on their product\service, Baboon to the Moon focus their content on interacting with their audience. This allows them to create creative content their community can engage with.
This creates a more personal bond between the brand and their audience which is effective in building trust and a sense of community.
Engage The Audience Using Native TikTok Features
Baboon to the Moon have done a phenomenal job in bringing entertaining content that really engages their audience.
They have created cutting edge content using the comment reply feature. which is one of TikTok’s highly used features for content creators.
Here the presenter can respond to their audience and further build the relationship between the brand and their audience. Along with their rude and funny personality, this makes their response more engaging and fun to watch.
The comment reply feature is a great way for brands to answer questions questions/inquiries and create content that is more native to TikTok!
Trends
Trends are one of the most effective ways to generate ideas for content.
Baboon to the Moon are highly consistent on creating entertaining trend-related content based around their product and brand story.
It is a great way to create engaging videos that are native to TikTok and to showcase the brand’s personality through their own implementation of the trend.
Coming up with ideas for content may not always be consistent. So trends can offer to be a perfect help in finding engaging and fun content ideas.
Along with the use of popular sounds on TikTok, they have successfully utilised trends to showcase what their brand is about. More importantly, they have effectively created a sense of relatability and entertainment with their community.
Key Takeaways
Baboon to the Moon have done a phenomenal job in creating entertaining and cutting edge content that really engages their audience! Here are 3 learnings to give your content the extra TikTok kick.
- Take advantage of the features TikTok has to offer! Keeping your content more native to the platform will help build your community engagement.
- Building the relationship between your brand and your audience is an essential in growing your brand! Use the platform to build trust and make your audience feel valued.
- It doesn’t always have to be about your product/service! Have a little fun with TikTok and create content that is relatable to your audience. Your audience will trust your brand a lot more if they feel they know the people and the personalities behind the brand.
If you want to learn how to create better cutting-edge content like Baboon To The Moon, then have a look at our TikTok Training For Companies.
