TikTok Ads Agency UK | Proven ROI for Brands - Nonsensical

OFFICIAL TIKTOK MARKETING PARTNER

A full-service TikTok ads agency that gets results

Nonsensical builds the creative too, so your campaigns actually perform. In-Feed, Spark Ads, Shop Ads and beyond, all managed in-house.

Work with us
£8M+ Tracked revenue from TikTok ads
£3M+ TikTok Shop revenue driven
1M App installs driven
1B Views across TikTok

Trusted By Brands On TikTok

M&S The Ordinary Semrush UNiDAYS Uber Eats Tony's Chocolonely Confused.com Vax

The opportunity

Why TikTok ads outperform every other paid social channel

01

Cheaper CPMs, higher attention

TikTok CPMs are significantly cheaper than Facebook and Google, and users are actively watching, not passively scrolling past an ad in a feed.

02

Native creative converts

The best TikTok ads don't look like ads. Content built natively for the platform consistently outperforms anything repurposed from other channels.

03

Precise targeting at scale

Reach audiences by interest, behaviour, lookalikes and CRM data, with TikTok's algorithm doing a lot of the heavy lifting for you.

04

23M+ UK users over 18

7.5 million of those are over 35. If your brand isn't on TikTok, your competitors will be soon.

Average CPM comparison (UK)

TikTok AdsLowest CPM
Meta Ads~2x higher
Google DisplayHighest CPM

Illustrative based on UK market averages, 2025

1B+

Views generated

Across TikTok for our clients

200%

Better performance

vs competing digital channels for one client

Full-service TikTok ads

Everything you need to run TikTok ads that perform

Paid media

TikTok Ads management

In-Feed, Spark Ads, TopView and Brand Takeover. Campaign management across all formats, with budget optimisation and regular creative refresh.

Commerce

TikTok Shop Ads

Shopping Ads, LIVE Ads and Video Shopping Ads. We connect your TikTok Shop to a paid strategy that drives GMV alongside your organic and affiliate activity.

Creative

Ad creative production

Most agencies run TikTok campaigns. Very few can build genuinely native TikTok creative. Our in-house team does both, and it's why our ads perform.

Influencer

Creator-led campaigns

Access to thousands of proven TikTok creators across every vertical. Spark Ads let you amplify their content as paid media: authentic faces, paid reach.

Broader social

Full-service paid social

We don't just do TikTok. We run paid social across Meta, YouTube and beyond, with the same creative-led approach that makes our TikTok campaigns perform.

Partner access

Official TikTok partner

As an Official TikTok Marketing Partner and Creative Exchange Partner, our clients get beta access, direct TikTok support, and priority account management.

Official TikTok Marketing Partner TikTok Creative Exchange Partner TikTok Shop Partner

World-class TikTok ads creative

The creative is the campaign

The single biggest factor in TikTok ad performance is creative. Ads built natively for the platform, with the right hooks, pacing and formats, will consistently outperform anything repurposed from other channels.

Our in-house creative team works alongside our paid media specialists. We also have access to thousands of proven TikTok creators across every vertical, sourced and briefed by our talent team.

Hook-first UGC

Authentic creator content with paid-optimised hooks built to stop the scroll

Spark Ads

Amplify organic content as paid media: native feel, paid reach

Brand storytelling

Scripted, produced content that feels genuinely native to TikTok

Product demos

High-converting product content built for TikTok Shop and DTC

How we work

Our process

01

Strategy

We start with your objectives, audience and success metrics. We map out ad formats, targeting approach and creative direction before a penny is spent.

02

Creative production

Our in-house team produces TikTok-first creative: hooks, formats and edits built for the platform. Creators sourced from our talent network where needed.

03

Launch and optimise

We launch, monitor and optimise continuously. Budget shifts to what's working, creative is refreshed, and new formats tested via our partner access.

04

Transparent reporting

Clear, regular reporting on clicks, conversions, revenue and ROAS. No vanity metrics, no black boxes. You always know exactly how your budget is performing.

TikTok Shop Ads

Paid ads that connect directly to your TikTok Shop

TikTok Shop Ads sit at the intersection of paid media and commerce. Video Shopping Ads, Shopping Ads and LIVE Ads drive purchase directly in the app, not just traffic to a landing page.

We manage TikTok Shop Ads as part of your wider TikTok strategy, combining paid with affiliate creator activity and live shopping to maximise GMV at every stage of the funnel.

Already running TikTok Shop? We can audit your current setup and give you a clear view of where paid ads would have the biggest impact.

See our TikTok Shop service
Shopping Ads

Product catalogue ads

Drive purchases directly from your TikTok Shop catalogue, shown to users most likely to buy based on behaviour signals.

LIVE Ads

Paid promotion to live events

Drive qualified traffic into your live shopping events at scale, maximising GMV per session with targeted paid reach.

Video Shopping

Shoppable video ads

In-feed video ads with direct product links. Creative built to convert viewers into buyers without leaving the app.

Beyond TikTok

Full-service paid social, not just TikTok

TikTok is our core platform and where we deliver our best results. But we also run paid social across Meta, YouTube Shorts and beyond, with the same creative-led approach that makes our TikTok campaigns perform.

One agency managing your paid social holistically means consistent strategy, shared learnings and creative that works across platforms.

Meta Ads

Facebook and Instagram full campaign management

YouTube Shorts

Short-form video ads with TikTok-native creative

Cross-platform

Coordinated strategy, unified reporting

"

Nonsensical have been the perfect partner to help us launch and scale on TikTok Shop. They are experts on the platform and really understand how to grow brands on TikTok.

Frances Leonard

Senior Manager, Social Commerce for UK + AMEA, The Ordinary

200%

Better than competing digital channels

1M

App installs driven for a single client

FAQs

Common questions

We recommend a minimum of £2,000/month in ad spend to generate meaningful data. Campaign costs depend on objectives, targeting, format and sector competition. We will give you a budget recommendation on our first call.

Yes, and this is one of our biggest advantages. Most paid media agencies can run TikTok campaigns but don't produce native creative. We have an in-house team that builds content specifically designed to perform as ads on TikTok.

Absolutely. The strongest ecommerce strategies combine both: standard ads for awareness and traffic, Shop Ads to drive direct purchase. We manage both as a coordinated strategy, not separate campaigns.

We run full-service paid social including Meta and YouTube Shorts. TikTok is our core specialism but we regularly manage multi-platform paid strategies for clients who want one agency across their paid social.

Campaigns typically need 2 to 4 weeks of learning phase. We usually have meaningful performance data within the first month and use that to optimise aggressively in month two.

Yes. We hold Official TikTok Marketing Partner and Creative Exchange Partner status. This gives us a direct line to TikTok's UK team, priority support, early access to new features and verified listing in TikTok's partner directory.

Ready to run TikTok ads that actually perform?

Tell us about your brand and objectives and we will show you what's possible.

Work with us