As Black Friday approaches, TikTok Shop is gearing up to help brands maximise their sales potential.
Here are the key takeaways from TikTok’s recent webinar focused on preparing for one of the biggest e-commerce events of the year!
Utilise TikTok Shop’s enhanced marketing tools, including LIVE streams and short-form videos, to increase your visibility.
Brands that leverage these tools often see a 30% increase in sales during campaign periods!
Make the most of your LIVE streams by incorporating bundles, giveaways, and teaser videos.
A well-executed LIVE strategy can lead to sales that are 3.5 times higher than standard promotional methods.
Don’t wait until the last minute!
Register your shop before November 7th to give yourself ample time to plan inventory, strategise, and build partnerships with creators.
Invest in Shop Ads to ensure your products appear on the right For You Pages (FYPs).
This targeted approach will help you reach potential customers effectively.
With 2 in 3 users starting their Christmas shopping a month early, it’s crucial to prepare.
Black Friday is a key shopping day, so ensure your inventory is ready, collaborate with creators, and use trending hashtags like #blackfridaysale and #tiktokmademebuyit to stand out.
By implementing these strategies, you can position your brand for success this Black Friday on TikTok Shop. Get ready to engage with your audience and drive sales like never before!
Register for Black Friday here!
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
