The volume of fintech brands has grown exponentially over the past decade, making it more important than ever for brands to differentiate themselves from their competitors.
Just as customers are increasingly using technology to manage their finances, they are also turning to TikTok for ideas, advice, and reassurance on issues related to their money. (source: Fanbytes)
The emergence of ‘fin-influencers’ (financial influencers) on social media and TikTok reveals the demand for content based on personal finance, money management, and investment, and the fact that finance trends often go viral shows the potential of this as a tool for acquiring and engaging customers. There are currently 1.6B views for #financetiktok and 802M views for #financetips!
So, what do these stats mean? They demonstrate the real opportunity for fintech brands to make their TikTok debut and create a meaningful connection with the TikTok audience.
We’ve evaluated the top 30 fintech brands on TikTok of different scales, offerings, and locations and evaluated their current content strategy on TikTok, based on their following and engagement rate.
We then factored in other criteria, including: are they active, consistent, is their account original, how useful is it and how well they’ve interpreted the TikTok native style.
Looking for more insight reports about the best brands on TikTok?
Nonsensical are a TikTok agency based in the UK who publish regular TikTok insight reports. Check out our latest report on the Top 50 UK Universities On TikTok 2023.
