TikTok is where prospective students go to explore, ask questions, and find their people and ultimately their chosen uni.
74% of UK young people aged 15–24 actively use TikTok, so if unis want to stay relevant, they’ve got to show up where the next generation is already hanging out.
By mixing creative organic content with paid campaigns, universities can tell their story, build trust, and encourage applications, all while keeping things engaging and real.
We have scoured the platform to find the best Universities on TikTok, assessing who has really made their mark in 2025 and evaluating their current content strategy on TikTok.
The ranking considered four key aspects:
Looking for more insight reports about the best brands on TikTok?
Nonsensical are a TikTok agency based in the UK who publish regular TikTok insight reports.
