As a TikTok agency, we know TikTok Shop is absolutely huge for e-commerce success, providing a phenomenal opportunity for brands who commit to it as a key sales channel.

TikTok’s most unique feature is the full integration of affiliate marketing within TikTok Shop, providing brands the ability to turn TikTok creators, or affiliates, into an army of brand sales advocates. 

Link up with the right creators for your brand through TikTok Shop Seller Center and only pay commission on successful sales. 

We have discussed working with affiliates as a TikTok agency on a Target Collaboration (Plan) on TikTok Shop. In this blog, we will outline how to make the most of your affiliate Open Collaboration (Plan). 

Firstly, if you are active on TikTok Shop, we recommend you have both an Open Collaboration and Target Collaboration. 

We will be discussing Open Collaboration here:

What is an Open Collaboration?

Open Collaboration (formerly known as Open Plan) is for selected products, open to all creators. 

It allows you to select the products you wish to upload for affiliate promotion and tailor specific commission rates accordingly.

Your products are available for all creators who qualify for TikTok Shop and affiliates can then apply to sell your products in their content, gaining approval first from the seller. 

How is it useful to your brand? 

Open Collaboration allows affiliates to find your products that speak to their values, these products will in turn appeal to their audience. 

Affiliates can request samples from sellers to experience the products first-hand and tailor their UGC videos in a way that’s authentic to them.

Therefore, they are products they are able to sell quickly.

How to do Open Collaboration well? 

• Set a minimum commission rate of 10% on the open collaboration. The higher you can go, the better as this ultimately makes your product more attractive for creators to promote. 
• Allow creators to request free samples and offer a speedy fulfilment of the orders.
• If you notice an affiliate’s content performing well, get in touch with the creators and start building a relationship from there. An example of this is getting in touch and asking for permission to put media spend behind the content. This gets the creator more commission and ultimately boosts sales – it’s a win win!
• Building a relationship with an open collaboration creator might also mean moving them to a targeted collaboration to provide them with a bespoke commission rate.

Open and Target Collaboration go hand in hand

An affiliate Open Collaboration on TikTok Shop works hand in hand with Target Collaborations. Target Collaborations are almost like word of mouth for affiliates looking to work with brands and are significant for capturing their interest. 

Creators are able to see what brands are selling well through Target Collaborations. This is likely to entice new creators to work with the brand on an Open Collaboration.

Ultimately a Targeted Plan does drive more interest to your brand as it is more personal and allows you to build long term relationships with affiliates, but it is still important to have both plans to maximise your success on TikTok Shop!

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If you’re considering TikTok Shop for your business, check out TikTok Shop Academy for loads of free resources on how to get started and more!

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