As a TikTok agency, when it comes to effective TikTok community management, we know that actively monitoring and responding to comments and direct messages is crucial for success.
Here are some best practices as a brand for TikTok community management:
Aim to respond to comments and messages within a reasonable timeframe, ideally within 24 hours.
Consistency is key – if you can’t respond immediately, let your community know when they can expect a response.
While it’s tempting to use canned responses, take the time to personalise your replies.
Address the user by name, reference specific details from their comment or question, and tailor your tone to the individual.
TikTok is a fun, casual platform, so don’t be afraid to inject some personality and humour into your responses when appropriate.
Use language and references that resonate with your target audience.
Not every comment will be positive. When addressing criticism, remain professional, empathetic, and solution-oriented.
Even make a light joke of it, if appropriate – it’s TikTok after all!
In addition to responding to comments on your own content, engage with other creators’ videos that are relevant to your brand or industry.
Leave thoughtful or witty comments, duet or stitch their videos, and start conversations.
This can help you tap into new audiences and foster a sense of community beyond your brand’s followers.
Pay attention to the questions, suggestions, and feedback in your comments section.
These can provide valuable insights into the types of content your community wants to see from your brand.
Use these insights to inform your content strategy and create more engaging, relevant videos.
Use TikTok’s analytics tools to track the performance of your comments and responses.
Identify which types of interactions resonate best with your community, and adjust your approach accordingly.
By prioritising prompt, personalised, and authentic responses, engaging with other creators’ content, and using comments to inspire future content ideas – you can build stronger connections with your TikTok community.
This approach can foster a sense of loyalty and engagement with your brand.
A few accounts that do this well are – Duolingo, Semrush, UNiDAYS, Urban Tandoor.
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
