As a TikTok agency, we work with clients with different objectives but driving conversions underpins the purpose of most of our TikTok strategies.
We’ve been running a TikTok advertising campaign for a client with a subscription based product for the last 7 months and have seen some epic results.
While running this campaign we’ve learned some important lessons and we’ve recapped them below.
Open with a question that gets people interested rather than trying to sell in the first few seconds.
You can find good micro influencers in your niche for between £100 – £300. We’ve worked with a number on this account that have generated CPAs that beat our normal TikTok ads.
Whilst we’ve even seen ads that are 8 seconds long drive conversion, the sweet spot seems to be between 15-25 seconds.
If your content looks like an ad i.e. too professional it will fall flat on its face. UGC style creative is the only play on TikTok at the moment.
We always run a broad segment and a narrow segment on each client, but generally letting the TikTok algorithm do the work has produced the best results for us.
Although powerful, TikTok’s algorithm can cause a self fulfilling prophecy as it optimises towards what’s working. At one point we realised 98% of spend was only going towards iPhones! Subsequently we separated them out to get some great results.
We’ve seen a significant volume of conversions from the over 50s, make sure you target them!
1 negative comment on an ad can tank it’s CTR and conversion, be ready to respond/hide the negative comments (and there will be plenty on ads).
We’ve seen this happen on every client that we take over Meta ads for. UGC style is effective across the board now!
And these are just a few of our biggest learning! Keep an eye out for part 2 or reach out to Nonsensical directly for help with getting started on TikTok Ads.
