Watch our hour-long Master Class with Nonsensical‘s Chief Content Officer, Sam Gillies and Paid Creative Manager, Matt Stokes with host Head of Partnerships, Melina Lee as they discuss how brands can create creative formulas and hooks that are scalable for TikTok!

Watch the replay and check out our summary below.

Here are our key takeaways:

Grab attention

TikTok has millions of users who are in a auto-scroll state, until they see something which grabs their attention. 

The average time spent on the platform per user per day is 94 minutes, so you need to find ways to stop that scroll.

Therefore, it’s vital to show the audience something unique in the first second to grab their attention. 

• Use movement to make the video engaging.
• Build intrigue with a strong hook.
• Test attention triggers to act as a secondary hook.

Create memorable ads

After 94 minutes of content, it’s common for users to forget details of what they’ve watched. 

This makes creating memorable content very important. 

Hismile are a great brand at doing this, they make their content memorable using lots of dynamic colours to promote their products.

They make their branding front and center on every video so you leave remembering their name.

How to increase memorability in your ads:

• Show your brand in the first 5 seconds.
• Create something unexpected from brands.
• Audience will remember the brand name after seeing an ad.

Make it effective

Create each ad with the desired action in mind.

If the goal is to drive conversion, how can we get the audience to take an action straight away.

You can further this along by:

• Speak to specific pain points of your product or service addresses.
• Inject urgency in the messaging.
• Offer value to the audience where they can gain something.
• Show them the purchase journey with in the creative.
• Include a strong call to action. 

Keep it simple

If you are a brand just starting out with ads, don’t overcomplicate it, simplicity is key here.

Focus on one problem with one solution that will resonate with your audience.

Look to see if any of your existing content can be repurposed in an ad format and use this as a test to analyse its performance and go from there.

Look for inspiration

Search the platform to see what other brands are doing it in your sector and look to see how you can adapt this to your brand.

Check out TikTok’s Creative Centre top TikTok ads for more.

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Looking for help with TikTok?

If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!

Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.

We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.

There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.

Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!