As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.

It’s hard to stay up to date with all the news but we have put together 10 TikTok updates in September that you might have missed:

🤝 Collab posts have officially arrived on TikTok.

A new collaboration icon appears on screen with the collaborators in the video tagged.

This is still in the rollout phases and not available to all users just yet.

🔎 TikTok has upgraded its Search Ads Campaigns.

This enables advertisers to target specific keywords in search results.

This feature allows brands to have more control over their content’s visibility, ensuring they connect with the right audience at the right time.

✍️ TikTok has introduced the ‘Delete & Re-edit’ button on the app.

Which allows you to save any edits made in-app and repost them whenever you’re ready.

🎅 TikTok invites brands to feature in its 2024 Holiday Gift Guide.

TikTok is inviting brands to boost their visibility during the holiday season by offering an opportunity to be included in its 2024 TikTok Shop “Holiday Emporium Gift Guide.”

This guide will highlight a curated selection of products showcased throughout the app.

🗣️ TikTok enhances subscription options for creators.

TikTok is broadening its subscription feature for creators, allowing more users to grow an audience of paying subscribers within the app.

🍂 TikTok introduced ‘TikTok Trending’ unpacking Autumn’s biggest trends. 

This is a sneak peak into some the trends that are already growing in app, from food and gaming, to literature and core aesthetics.

📚 TikTok released a new campagn guide for brands.

This looks at how to measure campaign performance on TikTok.

Discover data-driven insights to better your TikTok campaigns!

📈 TikTok shares top 3 tips on how to advertise for business growth.

Discussing how brands can discover the significance of GMV and how to boost your online sales organically on TikTok Shop without relying on paid ads.

🎵 TikTok announces shutdown of “TikTok Music”

Due to various operational challenges and a lack of significant user interest, they have closed the music streaming app. 

🎬 TikTok has released a new study on the impact of TikTok on movie marketing.

Demonstrating its ability to boost awareness of new movie releases and drive users to watch films in theatres.

Our 10 TikTok Updates in September round up! Stay tuned for next month!

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Looking for help with TikTok?

If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!

Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.

We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.

There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.

Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!