10 TikTok Updates in May You Might Have Missed - Nonsensical

10 TikTok Updates in May You Might Have Missed

As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.

It’s hard to stay up to date with all the news but we have put together 10 TikTok updates that you might have missed in the month of May:

🎵 TikTok and Universal Music Group signed a new agreement

Artists will return to the platform and provide more opportunity for promotion and greater creative possibilities for TikTok creators.

🏆 A new Media Buying Certification is introduced by TikTok

Alongside its “TikTok University” initiative, marketing professionals can now earn an official “Media Buying” qualification to demonstrate their platform expertise.

📜 TikTok challenges U.S. sell-off bill taking legal action against the U.S. government 

Arguing that the newly passed bill mandating its sale to a U.S. owner is unconstitutional, unfounded, and intended to effectively ban the app in the country.

TikTok are now testing 60-minute uploads 

TikTok claims there is creator demand for longer videos, with the opportunity for more detailed narratives within their content.

📽️ TikTok introduced TikTok Studio, a new dashboard for creators to manage their TikTok presence

This updated version of the Creator Center platform allows for video uploads, editing, performance analytics, and more on desktop.

🤝 TikTok announced its Change Makers programme

The platform will help creators build engaged communities and unlock real-world opportunities.

With the help of dedicated tools, resources, and donations to non-profits, this enables them to drive greater impact for their causes.

🎉 TikTok returns as 2024 Official Virtual Stage of the Fringe Festival in Edinburgh

TikTok plans to aid venues by offering in-app credits and collaborating with a venue board partnership.

This aims to assist renowned Fringe venues in expanding their audiences and boosting ticket sales. 

💻 TikTok introduced floating player on desktop for enhanced viewing experience

The platform now features a floating player option, allowing you to continue watching TikTok videos on your desktop PC while browsing other tabs.

🎤 TikTok introduced ‘Fan Spotlight’ to enhance music promotions

Using Billie Eilish as the model, this will offer musicians more ways to engage with fans on the app, helping to expand their reach.

📈 TikTok enhances premium ad placement through its “Pulse” feature

This allowing brands to align their ads with top content from premium publishers and creators, amplifying their reach and impact.


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