As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.

It’s hard to stay up to date with all the news but we have put together 10 TikTok updates that you might have missed in the month of February:

📸 TikTok is now prompting certain creators to post videos in landscape format.

Screenshots shared by users suggest that the platform is now encouraging certain creators to shift towards horizontally shot content.

🔎 TikTok encourages users to install a new dedicated shortcut for enhanced search functionality.

TikTok aims to increase user engagement with enhanced search capabilities by prompting users to download a dedicated TikTok Search shortcut, which can then be added to their device’s Home Screen.

🛍️ The Coca-Cola Company has officially joined TikTok Shop.

This marks the first major food and beverage brand to do an exclusive product launch on TikTok Shop.

They launched with their limited edition, zero sugar Coca-Cola Creation named ‘Happy Tears’ – leveraging Shop Ads, creator collaborations and FBT (Fulfilled by TikTok).

💬 TikTok is broadening the reach of its AI-driven Creative Assistant tool by integrating it into Adobe Express.

Users of Adobe Express can now easily access the Creative Assistant as an add-on feature within the app.

🎵 TikTok’s dispute with Universal Music may lead to more track removals.

The aftermath of TikTok’s inability to secure a new licensing deal with Universal Music persists, as Universal now seeks to have all tracks involving its artists removed from the app.

🫂 TikTok is experimenting with a new live engagement feature named “Sub Space.”

This subscriber-exclusive chat addition, is designed to incentivise more sign-ups by offering paying subscribers a dedicated space to engage in real time.

🏅TikTok is the official partner of Team GB and ParalympicsGB for the Paris 2024 Olympics. 

This partnership will see British athletes using the app to engage with fans both in the lead-up to and during the upcoming Games.

🎥 TikTok has announced it’s third annual #TikTokShortFilm competition.

In collaboration with the Cannes Film Festival, TikTok is offering creators a chance to present their short films, enabling them to be uncovered by an audience of over 1 billion globally.

🛍️ TikTok is exploring a feature that could extend TikTok Shop links to a wider range of videos.

TikTok are testing a feature that could potentially enable all posts on the app to be made shoppable.

📖 TikTok provides creative strategy tips in their new guide.

TikTok has released a new 34-page guide focused on TikTok marketing strategy.

The guide promises to offer “a roadmap to creative success,” emphasising solutions to assist in crafting impactful video content with ease. 

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